Bixa orellana, also known as achiote or urucuum, is a native species of the Amazon. It's sustainable management by Yawanawa communities, who have worked with it for generations, supports sustained biodiversity in the Amazon Rainforest, and provides economic alternatives to deforestation, mining, etc.
Achiote is not only ecologically but culturally very significant in the Amazon. The Yawanawa use urucum for ritual body painting that symbolizes health, happiness and beauty. Aveda has incorporated the dye’s cultural significance into their packaging of the products, and proceeds from their relationship fund education and social projects for the Yawanawá.
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